I recently started working on SEO for a solar panel company and quickly noticed something alarming: they don’t have any Google Business Profile reviews. Sure, they have a profile, but what’s the point if there are no reviews? Honestly, it might be better if the profile didn’t exist at all.

Here’s why: when people search for the company on Google, they’ll see the profile sitting there with zero reviews. What message does that send? To most, it screams “new business” or “not trustworthy.”

On the flip side, generating reviews and activity on the profile can significantly boost visibility. The more engagement we create, the more likely our Google Business Profile will show up in the coveted “Places” section when people search for solar services in their area.

Positive reviews do more than just improve rankings—they build trust. Studies show that 74% of consumers are more likely to trust a business with positive reviews. For a solar company, this can make all the difference in attracting website visits and converting potential customers into paying ones.

Why Reviews are Important for Solar Panel Companies

Having a great website, a skilled team, and top-of-the-line solar panels is fantastic—but it’s not enough. Without Google reviews, you’re missing a critical piece of the puzzle. People crave social proof. They want to see real feedback that validates your claims and assures them you’re a trustworthy, legitimate solar panel company. Simply stating that you’re the best isn’t convincing; potential customers will look to others’ experiences to confirm that you deliver on your promises.

The more 5-star reviews you collect, the more credibility your solar panel company gains. Positive reviews build trust, making people more likely to choose your business.

Plus, you can repurpose these glowing testimonials on your website, social media, or marketing materials, reinforcing your reputation as a reliable and trustworthy solar provider.

The Importance of Consistent Google Reviews for Solar Company SEO

Search engines love solar businesses with positive reviews, and a strong Google Business Profile increases your chances of showing up in search results. 

But simply gathering a few reviews and calling it a day won’t cut it. To stay on Google’s radar, consistency is key. Regularly collecting new reviews keeps your business relevant and ensures you remain a top contender in search rankings.  

Google Reviews Help Improve Solar Services

No business can avoid negative reviews entirely, but even a bad review can be an opportunity to shine. If someone leaves negative feedback—whether it’s about a delayed installation or a faulty solar reading—dig into the issue, address it, and ensure the next customer has a better experience.

Responding sincerely and professionally to negative reviews shows potential customers that you genuinely care about customer service. This proactive approach can boost their confidence in your business and even turn skeptics into loyal customers.

How Can I Get More Google Reviews for My Solar Company? 

So, you’ve claimed your Google Business Profile and filled in all the details—great start! But don’t stop there. Think of your profile as a burger; without the sauce (reviews), it’s just plain and forgettable. To make your profile stand out, you need reviews.

Don’t Forget to Ask for Solar Reviews (and make it a simple process!)

When a customer has a great experience with your solar company, don’t hesitate to ask for one. Keep it simple for them—send a review link via email or text, so it’s just a click away. Timing is everything, so ask for the review right after an installation while the positive experience is still fresh in their minds.

Make Sure You Respond

And don’t forget to reply to the reviews you receive. Whether they’re glowing or critical, responding shows that you’re engaged and value feedback. Plus, customers are more likely to leave reviews when they see their voices are being heard.

Make it Personal 

Getting reviews can be challenging, especially for a commercial solar company working with large corporations, where feedback is often infrequent. However, it’s not impossible. One effective strategy is to make your approach personal. Reach out directly—whether through a call or a tailored message—ensuring the request feels specific and relevant to their experience. Remember, Google prohibits bulk reviews from customers, so focusing on individual, personalized connections is both compliant and more likely to succeed.

The Power of Google Reviews for Your Solar Business

Google reviews are a vital tool for building trust, boosting visibility, and attracting customers. A well-maintained profile with consistent, positive reviews provides the social proof customers need to choose your business. By making the review process simple, responding to feedback, and personalizing your approach, you can turn reviews into a cornerstone of growth and success in the competitive solar market.